1. Introduction
PRASUK Research Institute for Medical Education Pvt. Ltd., operating under the brand name Prime Diagnostics ("we", "us", or "our"), is committed to protecting the privacy, confidentiality, and security of your personal and medical information.
This Privacy Policy describes the types of information we collect, how we use it, and the safeguards we have in place. By using our services — whether in person at our centre, via telephone, via email, or through this website — you acknowledge that you have read and understood this policy.
2. Information We Collect
We may collect the following categories of information:
- Identity data: Full name, date of birth, gender, and residential address.
- Contact data: Phone number and email address.
- Medical data: Referral letters, clinical history, scan images, diagnostic reports, and EEG recordings.
- Payment data: Transaction records for services rendered. We do not store card details.
- Usage data: Basic analytics if you interact with our website (page views, device type, referrer).
3. How We Use Your Information
We use the information we collect solely for the following purposes:
- To schedule and manage your diagnostic appointment.
- To perform and report on diagnostic services (MRI, CT Scan, EEG).
- To communicate scan results to your referring physician, as authorised by you.
- To respond to enquiries received by phone or email (prime@prasuk.in).
- To process payments and maintain financial records as required by Indian law.
- To improve our services and training of medical personnel (in anonymised form only).
- To comply with applicable laws, including the Digital Personal Data Protection Act, 2023, and Medical Council of India guidelines.
4. Sharing of Your Information
We do not sell, rent, or trade your personal or medical information to third parties. We may share your information only in the following limited circumstances:
- With your referring physician or treating specialist, as authorised by you.
- With equipment service partners (GE Healthcare), strictly limited to equipment maintenance logs — never patient data.
- With law enforcement or regulatory authorities where required by applicable law or a valid court order.
- In anonymised and aggregated form for academic research and quality improvement purposes only.
5. Data Security
We implement appropriate technical and organisational security measures, including:
- Access controls ensuring only authorised staff can view patient records.
- Secure locked storage for all physical patient records.
- Password protection and encryption for digital records where applicable.
- Regular staff training on patient confidentiality and data privacy obligations.
Despite our best efforts, no data transmission or storage system can be guaranteed 100% secure. If you believe your data has been compromised, please contact us immediately at prime@prasuk.in or call +91 91090 04477.
6. Retention of Records
Medical records, scan images, and diagnostic reports are retained for a minimum of seven (7) years from the date of the study, in compliance with Indian medical record-keeping regulations. After this period, records are securely and permanently destroyed.
7. Your Rights
You have the following rights in relation to your personal and medical data:
- To access a copy of your diagnostic report and scan images.
- To request correction of inaccurate personal information.
- To request that we do not contact you for non-clinical communications.
- To lodge a complaint with the relevant data protection authority if you believe your rights have been violated.
To exercise any of these rights, contact us at prime@prasuk.in or call +91 91090 04477.
8. Cookies and Website Analytics
Our website may use basic analytics tools to understand site usage. These tools may place anonymous cookies on your device. You may disable cookies through your browser settings; this will not affect your ability to receive our clinical services. We do not use advertising cookies or share browsing data with advertising networks.
9. Children's Privacy
We provide diagnostic services to patients of all ages, including minors, with parental or guardian consent. The medical data of minors is treated with the same — and in applicable circumstances, heightened — confidentiality protections as adult patient data.
10. Changes to This Policy
We may update this Privacy Policy periodically. When we do, the "Last Updated" date at the top of this page will be revised. Material changes will be communicated via notice at our reception and, where possible, by direct communication to registered patients.
11. Contact Us
For any privacy-related queries, to exercise your data rights, or to report a concern, please contact us:
PRASUK Research Institute for Medical Education Pvt. Ltd. (Prime Diagnostics)
Survey No. 335/02, Near Katta Mill, Tulsi Colony, Shivpuri, Madhya Pradesh – 473551
📞 +91 91090 04477 | +91 72249 17855
✉️ prime@prasuk.in